Ofogh Stationery Store Brand Identity




Brief

Create a complete brand identity for Ofogh Stationery Store, including a logo, official papers, staff ID, and social media uniform.
Also, add a couple of promotional merch items.

Published
May 2021


Design Process

The first step of creating an identity was to design a logo for the store. After doing research and a few weeks of sketching, it was decided to create a work mark logo using a custom-designed font. After visiting the store location and seeing the colorful space, it was decided to stay true to the vibe and the feeling of the store atmosphere, so the primary colors were used in the logo.


Some design explorations
Final Logo Design


Official Papers and Social Media
After finalizing the logo, a visual language was established for the brand, which would be the building block for the rest of the identity.
The official papers included letterhead (two sizes), receipt, business card, staff ID, and an envelope.


Official PapersBusiness Card
staff ID

receipt

The same principle was applied to the design of the Instagram uniform.


Instagram Uniform



Promotional Merchandise
For their promotion, mugs, flash drives, and reusable shopping bags were designed using the same visual system.




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shadi.kamrani@gmail.com mad_eye_shadi DMV Area, USA